The company · Diehl Development

Create value,
challenge convention.

Software and commercial real estate development, connected by AI.

Real estate.
Software.
Possibility.

Diehl Development brings commercial real estate and software development together to improve the way real estate work gets done.

Founded by Aaron Diehl, the company applies AI to the everyday work of prospecting, research, marketing, and management—with human judgment at the center.

Here’s The Diehl is the brand that connects the work: the tools, the ideas, and the creative perspective.

Meet Aaron

One company. Connected work.

Software + workflows

Signal Intelligence and HAL for CRE intelligence and workflows. CRE for HubSpot is our separate CRM offering.

Explore the tools

Commercial real estate

Development and decision support, including the research and reports offered through Signal Services.

Find your solution

Branding + advertising

Rival brings creative direction, branding, and advertising into the company’s connected practice.

Meet Rival

Let’s build
something useful.

Let’s talk

Create value,challenge convention.

Real estate.Software.Possibility.