Gravity Map Scoring Engine — Signal Intelligence

Base Gravity Score Formula

G = Σ (wᵢ × sᵢ × dᵢ × tᵢ × zᵤ)

Sum of each signal's weight (wᵢ) × normalized score (sᵢ) × directional multiplier (dᵢ) × temporal decay (tᵢ) × zoning modifier (zᵤ). Output: –100 to +100 per property. Zoning modifiers: mixed-use downtown +20%, industrial near Innovation District +15%, suburban residential –5%.

Compounding Cluster Bonus

C = G × (1 + 0.20n)

When 3+ signals from different categories converge on the same property or 500m radius, a 20% compounding multiplier applies per additional signal. Clusters are the key insight. Backtesting indicates 20% better captures OKC corridor dynamics than the original 15%.

Adjacent Property Bleed

Aᵥ = Gᵒ × e^(–d/r(ρ))

Gravity from an anchor property decays exponentially with distance (d) at a density-adaptive rate r(ρ). Dense urban (Midtown, Bricktown): r = 500m. Suburban corridors (NW, NE): r = 800m. Exurban/rural fringe: r = 1,200m. Density calculated from parcel count per grid cell.

GRAVITY SCORE BAND REFERENCE

How to interpret a property's composite score — and what action it implies for a broker.

Critical Decline

–51
to
–100

Multiple converging negative signals. Vacancy risk, value deterioration likely. Exit or short-term lease strategy.

Softening

–1
to
–50

More headwinds than tailwinds. Monitor closely. Possible repositioning play or patient acquisition.

Neutral / Stable

0
±5

Signals balanced. No immediate action indicated. Background monitoring only.

Emerging

+1
to
+50

Net positive signal cluster forming. Early indicator. Outreach to owner now positions you ahead of market awareness.

High Gravity

+51
to
+100

Strong converging upside signals. Value trajectory is up. Call the owner today. Adjacent properties likely underpriced.

COLD CALL PITCH FRAMEWORK — Using Gravity Score

Opening line "Our intelligence model is showing a +62 gravity score on your property — that means at least six independent data signals are currently pointing toward a value increase. I wanted to make sure you were aware before anyone else is."

Infrastructure signal "We're seeing a utility upgrade permit pulled two blocks east, a road reconstruction project scheduled for your corridor, and fiber buildout activity that typically precedes a 8–14% rent premium in the 18 months following."

Capital signal "CMBS spreads on retail in your submarket have tightened by 35 bps in the last quarter, which tells us lenders are more confident in this corridor. That's a value signal most owners never see."

Consumer / cluster signal "Three new concept restaurants have signed within 600 feet of your building in the past 90 days. That level of F&B clustering typically precedes 12–18 months of strong foot traffic growth — and you're positioned to capture it."

Close "I'm not calling because I want a listing. I'm calling because the data is telling a story about your asset that you should know about — and I'd like to walk you through what we're seeing."

Downside version "I want to be straight with you — our model is showing a –38 on your property. There are some signals we're seeing in this corridor that we think you should be aware of. Would you have 15 minutes this week?"

Zoning-aware signal "Your property sits in a mixed-use zone that carries a 20% scoring amplifier in our model — that means every positive signal hitting your corridor is magnified. The zoning change from C-3 to MX-2 last quarter was a quiet value catalyst most owners missed."

GRAVITYMAP